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Definition of Donor-Centric

Written by Ian MacQuillin.

  

Working definition of ‘donor-centric’

"An approach to fundraising whereby for-purpose organisations genuinely strive to understand their donors and meet their needs – usually, but not exclusively, through relational marketing approaches and the use of two-way communications – in order to maximise sustainable voluntary income."

Ian MacQuillin, Director, Rogare

 

This definition was the result of attempting my own definition and then asking for Ian's advice - which resulted in a vast improvement! It remains a working definition. Your feedback to improve it further would be most welcomed: This email address is being protected from spambots. You need JavaScript enabled to view it.

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